How To Build Backlinks After Google Penguin Update Safely

Backlinks are just like the back bone of any blog. The more quality backlinks your blog has, the more you will be able to rank it higher in search results. This simply means more traffic and more sales and finally more money in your pocket. But, all of us also have heard about google penguin update. Every time when google penguin update, there are lots of blogs which are totally ruined and get what they deserve by Google.

Today we will share some simple methods on how to make backlinks for your blog after google penguin update.These methods or steps works well to build dofollow high PR backlinks for your blog every time google penguin update.So, here are the steps.

Build Backlinks After Google Penguin Update :

1.Guest Blogging : This is one of the best method to build backlinks every time google penguin update. You can search for high PR blogs accepting guest posts and contact them and ask for a dofollow backlink. This is totally safe way to build backlinks after every time google penguin update.The links obtained from guest blogging are one of the best considered backlinks to boost your blog reputation after google penguin update.
Guest blogging is not as much difficult as we think. As we write quality articles for our blog, just what we have to do is write for other blogs under the same niche. This is one of the most effective way to build backlinks after google penguin update.

2. Blog Commenting is another great method to build backlinks after google penguin update.With the help of blog commenting, its very easier to build high PR backlinks and increase page rank for your blog after google penguin update.Just search google for high PR dofollow blogs under your niche and start leaving your valueable comments. Make sure to write something that the author should respond to. Never leave a comment like “awesome info “, “i was looking for it” or anything like that. These type of comments are mostly suited for trash. The more valueable comments you make, the more better rank and backlinks you can achieve. This is one of the another great method to build backlinks after google penguin update.

3. Submitting your articles to high PR article directories works perfect. Just search for high PR article directories and start submitting your articles. This method works perfect after google penguin update to build backlinks for your blog. The more you submit, the more backlinks you will be able to make. This is another great method to build backlinks after google penguin update.Not only backlinks, you will get shit loads of traffic to your blog after google penguin update with this method.

4. Forums works well. There are many forums like warriorforum or DigitalPoint forum which you can join and start discussing about anything. You should set up a better signature for your profile. The more you discuss, the more backlinks you are making for your blog after google penguin update.This is one of the best method to increase backlinks for your blog after google penguin update.

5. PDF files works perfectly in this case. You can use websites like Scribd or Docstoc to convert your articles into pdf and share with others. This is a great way to build backlinks and drive massive traffic to your blog after google penguin update. The more e-books you make, the more backlinks you make and finally high reputation for your blog. This method works safely to build backlinks after google penguin update.
A Post from http://idealtechblog.com
How To Build Backlinks After Google Penguin Update Safely

How to recover from a Google Penguin attack

In April 2012, Google rolled out a change to its ranking algorithmic. Google Penguin, as it became known, hits sites where it hurts; in their rankings. One year on, many websites haven’t recovered their lost traffic. Yet rehabilitation is possible. James Newhouse, of digital marketing agency Receptional.com is one of the few people with experience of managing a full recovery. Here, he outlines his Penguin recovery strategy.
In May 2012 Barry Schwartz, the executive editor of Search Engine Roundtable conducted a survey, asking his readers how they had been affected by Penguin. His survey discovered that 65% of the 1,000 people polled had been negatively affected by Penguin.
At the beginning of this year, he surveyed the same people to find out how many had recovered. The results showed that 94% of Google Penguin victims had not fully recovered

 Full Penguin recovery

As we near the one-year anniversary of Penguin – with more updates expected – here is a proven approach to getting your site back into its deserved position in Google’s listings.

Penguin pain

In April 2012, Receptional took on a new client, a major retailer. We can’t tell you who they are, but if you’re based in the UK, you’ll know the name, and we were very excited about working with them.
Two days later the client received an “unnatural link” warning via Google’s Webmaster Tools Oh dear. The website’s traffic plummeted by 62%.
Keyword rankings, including those for the site’s brand name, had dropped by as many as 50 places in the search engine results. This was a real worry for a retailer that received around 70% of its organic traffic from brand name searches.
No other Receptional clients were affected by Penguin. And, at first, the update didn’t even have a name. So, all we could do was investigate.
We discovered that the drop in traffic had two causes:

• a manual penalty against ‘link spam’ and
• an algorithmic penalty, later confirmed as Penguin

Here’s a graph showing how our client’s traffic disappeared:

Figure 1: A screenshot from Google Analytics showing the drop in traffic for our client due to two link-based penalties.

Our Penguin recovery plan

Our team decided on two main objectives. In the short term, we had to create alternative traffic sources to replace the lost revenue. This would give us time to investigate the penalties further and decide how to overcome them. And the second, of course, was to recover as quickly as possible.
So, here’s what we did:

1. Our PPC team set up a “brand only” campaign so that searchers were still able to find our client in the search results.
2. At the same time, we built a new website on a fresh domain. The domain name was very similar to the client’s existing site, and very quickly we were able to rank for the client’s main brand term.
3. Once the new domain was ranking well, we were able to stop spending on the PPC campaign. We were able to focus on investigating the reasons for the penalties.

Penguin hunting

We kicked off with a review of all of the site’s backlinks. We wanted to understand why the client had been penalized.
Using Majestic SEO’s backlink data as well as Google’s Webmaster Tools data we discovered that the site had been affected by a negative SEO campaign targeted at a partner site that linked directly to our client. The attack planted hidden links within the CSS page styling. The attacker had used hidden anchor text that a search engine spider would clearly recognize as spam.
Luckily, this problem was easily fixed. We made contact with the relevant webmasters, who removed the links. We then submitted a re-inclusion request to Google, and waited to hear back.
When we did, the news wasn’t good. The re-inclusion request had been denied.
Oh dear! (To put it mildly) We clearly needed to investigate further.

Adapting the strategy in line with this new Google update

Google’s main objective with the Penguin update was to improve the quality of its search results. Google was penalizing websites with an unnatural back link profile – often due to black hat techniques – by giving them lower rankings.
We went for a “back to basics” approach. We decided to review of all of the site’s backlinks manually. Yes, that’s right. We downloaded all 30,000 backlinks into a spreadsheet and went through them one-by-one looking for spam.
It was a time-intensive method, but it gave us great insight into why our client had been hit.

A second penalty

First, we found a group of paid links that pointed at our client. We noticed, too, that the paid links pointed to other sites, which had also suffered from penalties.
However, the targeted websites were not suffering a penalty on their brand name. So, we concluded that there were two penalties at work: an algorithmic penalty (Penguin) and a manual penalty against the brand name.

Created a unique process for link removal pre Disavow tool

We wanted our second re-inclusion request to succeed, so we invented a system for categorizing and removing the backlinks.
Once we had identified spam links, we approached webmasters to get them removed. Often, this involved dealing with blackmail: webmasters attempted to cash in on the removal of malicious links, asking for fees to take them down. Others were simply uncooperative or didn’t reply to our requests.

 Our second re-inclusion request

We made a second re-inclusion request. This time we included a covering letter meticulously documenting our research and our process. We were able to list:

• All links found – categorized by type and given a quality rating.
• All links we had wanted removing – including emails sent, responses received and the webmasters’ details.
• All the links we had managed to remove.
• A list of links we couldn’t remove.
• A list of paid banners and links that webmasters had refused to mark up as 'no follow'.

Again, this request was rejected.
It was clear that Google had imposed a threshold – a proportion of links that needed to be removed before re-inclusion would be granted – and we had failed to hit that threshold.
We were stuck.
But, we weren’t the only ones. And in July 2012, Google’s head of web spam, Matt Cutts, announced that Google would be creating a disavow tool as part of its Webmaster Tools suite.

Google releases the Disavow tool

As soon as the tool became available, we were able to add a list of links at both domain level (domain:sample.com) and link level, along with our comments.
We concluded that the disavow.txt file works in the same way as a robots.txt file. It is really just a list of domains/links that Google will ignore. Google treats the links pointing to your domain as if they don’t exist.
The team allowed six weeks for Google to re-crawl all of the links. Almost to the day, we received a message informing us that the manual (brand) penalty had been revoked.

 Use the Disavow tool wisely

If your site has been affected by Penguin, it is crucial that you use the disavow tool wisely. By manually assessing our client’s backlink profile we were able to provide Google with a focussed list of links to ignore; the tool gave us control of the small percentage of inbound links that had caused the problem.
It’s also crucial to know whether you’ve been affected by an algorithmic penalty, a manual penalty or both. There are easy ways of knowing, but that’s a whole separate blog post.
If you abuse the tool and ask Google to disavow links that aren’t in breach of its guidelines, you could do more harm than good. You’ll be undoing your previous link building efforts.
If you are unsure it is always best to ask an expert to review your backlinks.

 Successful re-inclusion

Our efforts meant that both the algorithmic and manual penalties were overcome. And, crucially, the client’s brand term returned to the top of Google’s results pages.
Our client not only started to appear in the search results again, but also experienced a 48% increase in its organic traffic, surpassing its original position before the link based penalties was imposed.

Figure 2: Google Analytics image showing increased organic search traffic to our client's website.

 Get expert advice

If you think your website has fallen victim to Google Penguin, we can help. Simply visit our Penguin Link Removal Service page and fill out the contact form.
How to recover from a Penguin attack 
Original article in wordtracker.com

10 Tips to Create a Sales Page that Converts Prospects to Customers

You work your butt off for your clients, and they know it, but how do you convey this on the services page of your website without bragging too much or too little? It’s a balancing act that you CAN only figure out by testing to see what your clients like.
A lead usually comes from a referral. The referral could be weak or strong, but both can be very powerful if you have a solid system in place.
It could start with a friend named Tina referring her friend Stacy, who then of course goes to your website. If Stacy doesn’t feel engaged or comfortable right away, she’ll click away and probably never come back.
That’s it. Stacy either is intrigued by what you have to say or she isn’t.
There are ways to create a services page that engages and entices people and to avoid common “mistakes” that turn people off from buying from you.

Something I’ve Discovered

Over time, as I’ve worked with clients and their web sales pages, I’ve begun to see a pattern.  For example, let me tell you about a client named Carol.
Carol is a hard-working editor who struggled to get clients steadily coming to her. She cared about her clients, always met her deadlines, and did fantastic work. Yet there was a disconnect at some point in the sales funnel that she couldn’t figure out and change to her advantage.
She noticed that when it did rain, it poured. She either had too many clients or not enough. When she had too many clients a lot of them weren’t very good clients. But she took the jobs anyway because work had been slow.
She thought her sales page might not be effective, so she came to me.
We started off by looking at her website and I noticed 3 problems right away.

1. The website started off by telling potential clients how much she would charge. (Price or fees should be last, because you have to convince them why she (or you) is worth it first.)
2. She didn’t explain the benefits of hiring her.
3. She lacked a powerful call to action with an easy way to contact her.

There is a lot to be said for creating a website with the equivalent of a velvet rope that raises the bar so high that you only bring in “ideal” people, but if your offer isn’t compelling enough and/or it’s not easy to contact you, you will be losing clients.
These kinds of mistakes are very easy to make. Even simple spelling errors on your sales page can mean the difference between a sale or not because it signals to a potential client that you don’t pay attention to details.
It’s hard to write and design your own sales page because you are so close to your business. You know the great value that you deliver, but explaining it is a whole different story.
So, over the years, I’ve designed a list of my top 10 rules to creating an engaging service page that converts potential prospects into customers. I’ll share it with you here, and I’ll give you examples and walk you step-by-step through your services page.

1. Create a Compelling Narrative

Some businesses tell a story about who they are and where they come from, while others weave a great story that sucks you in and convinces you to buy from them.

Can you see what Mark did so cleverly on his Heart of Business sales page?
He compliments you as he explains who he likes to work with and asks if you are a good fit for his services.
Then he begins to create his “ideal client” velvet rope:

Steering through and staying true to your heart often requires a few things.

As you begin to read through this page, I’ll let you know that although I love working with clients, I can only handle a very few.

That said, if you’re a perfect fit and I have an opening, I’d love to support you.

He gets you excited about the possibility of working together within the first few sentences. You can’t help but keep reading.
Narrative Takeaway
Infuse Mark’s copywriting technique into your services page. For example, look at what past clients have said about their greatest struggles, ask your blog readers, Facebook followers and other outlets for feedback.  Then use their language to help craft your narrative.
When you can create a services page that walks them through the process of how you work with clients, they’ll see for themselves whether they are a good fit for you. If they believe you can help them, you’ve already done the hard work and now you just need to close the sale.

2. Leverage Great Design to Build Trust

The most important aspect of people actually reaching out to you, giving you their information, and being responsive when you message or call them is TRUST. If they land on your website and they don’t feel like they can trust you, then they will never reach out or call you.

Peter Shallard’s client sales page is well-designed. You can see he put a lot of thought into who he is and what he offers. When you land on his site, you know he is serious about his business.
I have people who help me with designing my clients’ web sites, sales pages, and product launches. Design is not my superpower. Strategy is my USP that convinces people to buy from me. I know my superpower is understanding how a business owner can create a deeper connection with his/her audience.
Design Takeaway
When improving your design, you need to create emotional separation from it. If you can do this for yourself, that’s great. If not, I suggest bringing in an expert and have them look at your analytics and structure so they can give you tips on how to improve your conversion rate.
I know my strengths are marketing strategy and copywriting, so I have a team who help me design my sales pages and clients’ web sites, sales pages, and product launches. I also prefer a simple design to a cluttered one. I know what will work, but I’m not very good at creating the design itself.
If you believe in your idea and business never be afraid to hire someone you trust to help you convey your brand’s message.

3. Know Your Greatest Superpower (Your USP)

Your services page should focus on one major aspect of what you do well for your clients. I’ve reviewed services pages that give people 10 different options, and that is a huge mistake!
When you give people too many choices, you stymie their ability to choose. Your Unique Selling Position (USP) allows you to leverage your superpower and build interest in what you do.
Take a look at your sales page and ask yourself if you have only one main offer with the rest supporting the main offer.
In my case, I offer product launch strategy and support, and with this service comes copywriting and structure for sales pages, product development, launch implementation, etc.
I’ve made the mistake of going too specialized. I thought I could create a business just around Twitter parties. I was wrong. When I expanded out my main offer, my business took off.
Superpower Takeaway
Your service page will work well when you focus on providing one service well. If you try to do too many things for too many people you aren’t going to attract your ideal people.
The key here is to test out your service page on people who would be your ideal client. Ask them what they think your main offer is and how they think you can help them.

4. Share Your Technique

Giving people advice that is valuable can be a little surprising to people. Many companies will hide their best information from you, so you have to hire them. When you show people that you are confident in your work, they will be drawn to you.
It’s why I offer people a free product launch e-course when they sign-up for my newsletter updates. I know that they could probably use this information to make 10%-20% more money off their launch, but that’s ok. The people I want to be on my list and hire me will know that this is still a small percentage of everything I know. If they hire me, I could probably increase their sales by 30%-50%.
I tell people upfront the 3 biggest mistakes that they can make on their sales page free-of-charge. They might go back to their sales page and start working on these three mistakes, and that’s ok because they probably wouldn’t have hired me anyway. The people who do hire me know that I know my craft and I will help them increase their conversion rate and save them time and money.

I like to show people what they will get when they work with me. If they want to apply these free techniques to their sales page then I’ve done my job. I’ve earned a little bit of their trust. Eventually when they are ready to take their sales page or product launch to the next level I’ll be there to help them.
Sharing Takeaway
Show people that you aren’t afraid to share your expertise and help them see how valuable you can be to them. If you help people insulate their house, then explain the biggest energy drainers that most people miss. They might go to Home Depot and fix the issues themselves or they might not have the time or energy to do it. If you educated them and earned their trust, you will be the first company to come to mind when they are ready to invest in high quality insulation.

5. Be both Humble and Confident

Almost no one knows everything there is to know about their craft. In fact, my clients teach me new techniques and ideas all the time. When you work with someone, they need to know that you are willing to listen to their ideas and build on them. This humbleness is what will continue to help your business grow.
Of course if you feel like a client has a weak idea, you must be willing to tell them why and give a very good explanation. This confidence will show them that you are also willing to help them avoid mistakes.
This concept took me awhile to learn. Initially, I acted more confident than I was and I didn’t listen very well to the good ideas that my clients presented to me. Over time, I brought humbleness and confidence to every interaction I have with my clients, and my business grew.
Confidence Takeaway
People want to see that you believe in yourself — that’s why testimonials are so powerful. When they see that you’ve helped other people, they believe you can help them. The key is to be humble with how you present yourself. If you go overboard with praise, people will tune you out and click away. Finding the right balance humility and confidence will attract your “ideal” people.

6. Describe Benefits Clearly

The list of features of your service is great, but it lacks an emotional connection. That’s why I teach all my clients to focus on benefits instead of features.
The difference between the two are subtle, but critical. A feature is an aspect of what you deliver. A feature could be how your company is never late in meeting a deadline. That’s great, but what is the benefit to the buyer.
It’s better to say something like “When you work with me, I’ll always meet our deadline and keep your business on track”. It’s critical to build trust with your clients.
Benefits Takeaway
Look at what you offer and the benefit to your client. This is the type of copy you need to include on your services page. When you can paint the picture of how much better you’ll make their life, they will understand why they should hire you instead of your competitor.

7. Include Real Testimonials

I’ve seen so many services pages without testimonials. This still surprises me because testimonials are vital to proving the value you can provide potential buyers.
The key is to put real testimonials that don’t over-hype your services. Over-hyped testimonials feel fake and disingenuous. In contrast, the best testimonials tell a story.

These three images over at Steve’s Rebel Fitness Guide tells a complete story in itself. Most businesses don’t have the luxury of having visual proof, so you will have to create a testimonial from your clients’ results. When you can back your work up with actual numbers from satisfied customers, that’s a story that will help sell your service.
Testimonial Takeaway
Use testimonials that tell a “before and after” story. Help your potential clients see how valuable your services are to people who are most like them. When you can use testimonials to paint a positive picture, prospective clients are more likely to trust you.

8. Make It Easy for People to Contact You

If you get someone interested in what you have to offer and they are ready to contact you and they can’t find the number to call or the contact form, you may lose the sale. Even a little extra time might make them lose their focus and click away before they reach out to you. The easier you make it for your ideal people to reach you, the more likely they’ll actually reach out.
For example, when you want someone to fill out a form, keep it simple and only ask for the most basic information that you need to contact them.
Contact Takeaway
Look at how people are able to contact you right now. What is your contact conversion rate? Look at how many people land on your services page and divide that by how many people actually fill out your form and submit it. That’s your contact conversion rate. Simple, but not many people calculate this number. To increase your conversion rate, you need to figure out how to make reaching out to you more enticing, and reduce the hesitation they feel before they fill out their information and send it to you.

9. Offer a Guarantee

If you have a big company or if you do everything online, a lot of people that buy from you might not actually ever meet you. You have to build trust into your services page, and offering a guarantee that you will deliver what is expected of you creates trust.

In this example, you can see that Hampton guarnantee clearly states what they expect to provide you and hopefully exceed those expectations. By putting this in every hotel lobby, on their website, and now I’m talking about it, the more confidence people will have in staying at a Hampton hotel.
Guarantee Takeaway
Do you believe in the quality of your services? That’s sounds like a silly question I’m sure, but people need proof that you do. For example, if someone isn’t happy, how far will you go to make them happy? This is what you need to make very clear on your services page. It’s backing up your results with a guarantee that will make it easier for them to trust you and more likely for them to reach out to you for more information or to buy from you.

10. Create a Clear Call to Action

Your services page must direct people to the desired action that you want them to take. You can’t expect them to know what you want them to do next. Make your call to action (CTA) as clear and direct as you can.
The simple formula is [action you want them to take] and get [thing you are offering].
You can see in the example below that Yoast’s call to action is “Fill out the form” and get “your website review!”

It specifically asks you to take the next step. Yoast created a simple call to action that converts well for him.
Call to Action Takeaway
Every service page needs to be clear on what is the next step you want your potential client to take. It might be filling out a form, calling you or hitting the buy now button. Whatever it is, make sure you are clear about the next action and the benefit of them taking that action.

Bonus Tip! Driving Focused Traffic

Being great at what you do is an accomplishment, but if people don’t know about you then you won’t be able to leverage all the knowledge that you have. This is why you need to stay hyper-focused on what you do well and drive targeted traffic to your services page.
You have to create a domino marketing effect to grow your business. One way to drive focused traffic to your sales page is to get a boost from past clients and from bloggers with authority who can showcase your expertise in public ways.
You have to be hyper-vigilant in where you market yourself. You can’t be everywhere so you need to choose a few places to be a dominant player and make sure you are so valuable, people can’t help but talk about you.
Focused Traffic Takeaway
Look at where you’ve had the most success to date. Then think about how you can expand this and improve the quality of traffic to your website. Look at where your ideal people hang out and be the expert in this area.
Improving Your Service Page
Creating or improving your service page can seem overwhelming if you don’t have the right tools. But if you follow my top 10 rules, you should have a great start to connect with your audience and show them how well you deliver on your services.
The key is to improve your services page as you go along. You will never have the perfect services page. You’ll always miss out on some buyers as you hone in on your ideal clients. That’s ok. You want to make sure you are working with people that build your confidence and truly enjoy working with you.

10 Tips to Create a Sales Page that Converts Prospects to Customers
Posted in http://dominoconnection.com/10-tips-create-sales-page-that-converts-prospects-to-customers/

Something to know about widgets in Android Smartphones

Android is no doubt one of the best and mostly used smartphone platform today. As we know iPhone OS is at the top, but still the competition between android and iPhone OS can’t be ignored. Today we will discuss something about widgets in android smartphones. In Google Play, there are millions of apps which include thousands of widgets which we can use to customize our smartphone and make it look awesome.

Here are those things which you should surely know about widgets in android smartphones. I hope you would be agree with my ideas and share it.


1. Widgets are available only for big screen smartphones or tablets. We have often seen widgets being used in big size smartphones and tabs which make the home screen look great. So what we basically want to say is that widgets are just personalized for big size tabs and smartphones.

2. We have seen widgets which help us in our daily life. Like Google widget, time widget, stock market widget,etc. But there are many other widgets which link to external websites. Like there are many widgets made in such a way that they link to any external website for reference.

3. The best widgets which you can choose from Google Play include time clock, weather, stock display and other HD widgets. Using these widgets on your android smartphone will make it look really smart and beautiful. You can even customize it according to your needs and desire.

4. At Google Play, means android market you will find great apps which will help you in a wide range of quick editing features like evernote. Make sure to check this app. One of the greatest app with quick editing features.

5. Not only websites, some widgets which you use on your android smartphone also link to internal features of your tablet or smartphone.

6. If you want to create your own widget, you can simply use the app Meta Widget to do so. You can also link your own blog or website with this app.You can easily customize your app according to your desire.

7. Your android smartphone comes with thousands of widgets. Make sure to use only useful widgets on your home screen to increase battery life and use of important functions.

8. Everybody is fond of facebook, twitter, youtube, etc. You can easily add widgets of social media profiles which gives you instant access to your social profiles.

9. Enjoy your favourate TV stations with Google Tv. Just you need to invest some money and you are done with entertainment.

10. You can easily customize your android smartphone as per your desire. Customizing means everything to customize and make it look like as you wish.

Source: http://idealtechblog.com
Something to know about widgets in Android Smartphones

How To Profit With Pay Per Click

The economic downturn is causing more and more companies to switch to pay per click advertising. After all, as we all know, it’s easy, inexpensive, and pretty effective. However, there are some problems we all need to watch out for. Click fraud is a real problem, and can eat into your funds, resulting in little to no profit. If you want to keep your costs down, you’ll know how to reduce click fraud and increase your revenues.

Pay per click advertising requires you to pay the search engine every time someone click’s on your link. Click fraud is when someone clicks just to make money for the site carrying your ad, or to do damage to your sales. It’s important not to waste your advertising money, but more and more of us are. Fifty-seven percent of advertising dollars online are spent on pay per click, and the increase in click fraud is causing some real damage. Seventeen percent of all online ad clicks last year weren’t the real thing.

Yahoo and Google are the two biggest networks, and they say they have it under control. However, Google’s statistics are much different, saying that fake clicks are just two percent of all online activity. If Google agrees with you that a click is fraudulent, they’ll give you back a credit, but you have to get them to agree. Yahoo says that before working to diminish click fraud, their rate was closer to twelve to fifteen percent – something that sounds a little more accurate. They now say it’s down to about thirteen percent.

Of course, it can be tricky to tell real clicks from fake ones. However, there are a couple of methods we can all employ. For instance, if you get a click from an IP address connected with an area you don’t serve or have customers in, you might be looking at a faker. Alternatively, you might get a lot of clicks in a very short period. That can indicate fraudulent activity, too. Do the bulk of clicks come from one source? It’s not an indicator of guilt, but it is a red flag, as is a visit that’s very short – just a few seconds on each page before another click.

Click fraud is largely fueled by sites that host your ads, and which encourage people to click to raise their revenue. There are also sites out there that pay people to click – they’re harder to catch, since they often mask IP addresses. Using careful research, you can find out whether you’re being hit by click fraud, and get in touch with the service that’s hosting your PPC ads. Be sure to collect all your information in detail, so you’ll have the evidence to back up your case. That’s the best way to cut down on lost advertising money.

Make sure that the people who are clicking on your ads are real prospects. Examine the results to keep click fraud from being a problem. It might take a little time, but in the long run, it’s definitely worth it!
How To Profit With Pay Per Click 
[From dotCOMreport]

Sell Benefits, Not Features

Whenever you need to sell something, how do you introduce it to potential buyers? The most natural thing for us to do is to start describing the product itself. In other words, to start describing its features. The problem with this approach? It doesn’t sell! It will simply bore the customer and make you lose his attention.
If you want to sell, you need to start with the benefits and value that your product will bring to the life of your customers. Sure, down the road you’ll need to actually describe the product features (cause people want to know what they are actually buying), but you only do that once the customer is already convinced to buy your product.
I’ll give you an example to illustrate my point. Suppose that you are a bit over weight, and you are looking for an ebook to guide you through the process of losing that extra weight. You visit the sales page of two weight-loss ebooks. Ebook A has the following bullet points right on top of the page:

• 176 pages full of content!
• Illustrations about exercises.
• A complete list of food you are not supposed to eat.
• Immediate download after you buy.

Ebook B, on the other hand, starts with the following bullet points:

• Techniques to start burning fat today!
• Lose up to 10 pounds in the first 2 weeks!
• Discover the 5 best exercises to slim down.
• Become healthier and more attractive at the same time!

If you could keep reading only one of the sales page, which one would it be? Probably the second one, cause it’s describes exactly what you are looking for, right?
In fact that’s the logic behind the theory: customers don’t want your product, they want the benefit that your product will bring to them. In the example above you can clearly see that. Over weight customers don’t care if an ebook is red, yellow, with or without illustrations, with 10 or 200 pages. All they care is whether or not they will lose weight using it. That’s what they are willing to pay for.
Bottom line: whenever you need to sell something, always start with the benefits. After all that’s what the customer is looking for.
Sources
Sell Benefits, Not Features

8 Great Ways to Make Passive Income Online

Everyone wants to make big bucks every month from the business they run. No matter if the business is small or large, everybody dreams to earns big dollars every month and make a better living. We have often seen many people making big bucks from their online businesses. Today we will discuss about some methods which will help you to start a new business online and make big bucks every month.

These methods are very easy and even any newbie can use them to make passive income every month. Just research and implement these ideas to start a new online business and start making big bucks online and improve your daily life.
So, here are some great ways to make passive income online.

1. Build An Affiliate Blog : As the title explains, just create any blog, promote it and use it to promote your products as any affiliate. Just write review of products with your affiliate link included and you are done. The more you promote, the more money you will make. One of the best method to make passive income every month.

2. Get A List : This simply means you can buy a list of email subscribers and send them various offers via emails. You can simply set up any auto responder and schedule your emails with your affiliate links. The more people buy the product via your affiliate link, the more passive income you will make.You can simply make a small landing page for the visitors to sign up. The more subscribers you have, the more passive income you will make.

3. Membership : If you are any brilliant writer and you know something that others don’t know, you can simply set up any membership blog. You can set any membership fee based upon your content quality and desire. The more people buy your membership plans, the more passive income you will make.This is one of the best method to make passive income every month.

4. Sell Daily Use Products : If you can’t promote any products related to internet marketing, you can simply promote products that we use in our daily life.You can use websites like Amazon, Ebay, Shopify to choose products you want to promote.You can choose any product and create a landing page.The more people land on your page, the more passive income you will be able to make.

5. MiddleMan : If someone is looking for online work, you can simply charge him and help him find any online work suitable for him. The more people you will help find the work, the more passive income you will make.

6. Sponsors : You can easy find people who love to write articles on other blogs. If your blog is high PR, you can simply allow people to write for any sponsored post for your blog. The more people write for your blog, the more passive income you will make.

7. Sell Your Own Product : If you have your own product, you can simply promote it through your blog. The more people buy your product, the more money you will make.

8. Sell Your Blog’s Ad Space : This is one of the best method to make money from your blog. You can sell your blog’s ad space at any cost you want. The more advertisers you get, the more money you will make.Another great trick to make passive income every month.
A tip from http://idealtechblog.com
8 Great Ways to Make Passive Income Online