Blogging For Commercial Purpose

Here are a few rules to help you create your commercial blog. The rules are based around making a blog that has a high traffic rating whilst keeping it sincere enough so that people will not be deterred from re-visiting in the future. Traffic and promotion may be the first thing on most commercial bloggers minds, but these rules will help you to see past those concepts. They will enable you to create a long lasting and well attended commercial blog.

1. Your blog must be of value and use to your target audience
The biggest mistake that so many commercial blogs make is that the blog is beneficial to the business and not the user. The users are the ones that should come first because they are the ones you want to keep coming back. You want them to tell their friends about you and to share your content. You want them to talk about you on social media, to sign up to your RSS feed and comment in your comment section. No user will do this if your blog is not of any value or use to your target audience.

You should also remember that your target audience is the one you should appeal to. It is very easy to get a lot of traffic if your blog appeals to baser instincts (sex and violence), but if your target audience are not interested in such things then the traffic you attract will mean nothing.

2. Unless you are blogging for your affiliate advert revenue, you should avoid affiliate adverts
If you wish to blog in order to gain affiliate advert money then by all means add some affiliate adverts onto your blog. If you are blogging to promote your company or products, to send people to your website or to run your own adverts then you should avoid affiliate adverts like the plague. Not only will they take the focus off your message, they will also make your blog look over commercialized and tacky. They also lower your SEO rankings by slowing down your page loading times.

3. Brand your blog
This is an absolute must if you want to run a commercial blog. Your brand logo should be on every blog post, and the reader should never be in any doubt about whose blog they are on. Your blog post should be saturated with branding to be sure that the user knows who you are and what you stand for.

4. Always be positive in your blogs
 You must always be positive in your blogs, even if you are writing about things that are negative in nature. If you cannot avoid writing about negative things then you must place them in a very positive light. You must explain what the readers can learn from the situation, and how such a thing can be avoided if we apply these lessons in the future.

5. Do not badmouth your competitors on your blog
It is very tempting to use your blog as a little soapbox in order to tell the world how great you are and how bad your competitors are, but there are two good reasons why you should not. Firstly, your competitors may retaliate, which is going to mean negative PR for you. Secondly, many people will not trust your negative comments because you have a vested interest in saying it. Just like you have a vested interest in saying you are the greatest. The reader knows that you are extremely biased on the subject and so will have a lot of trouble believing you or taking you seriously when it comes to negative comments about others.

6. Do not promote yourself on your blog posts
 Nobody in their right mind is going to keep attending a blog every month or week so that they can be marketed to. Just do not promote yourself, your products or your services on your blog. On the other hand however, if your blog posts mention your company, products or services naturally then they should be written about in a very positive light. Write with an almost reverence of your company, products or services.
If you are planning your blogs correctly then your company, products or services should appear naturally in your text. You should not promote yourself, but if your target audience is the ones who would normally purchase your products, then your topics should revolve around the things that interest them.
Do not try the old trick of doing on promotional post and then three none promotional posts. All you will do is immunize your target audience against your promotional posts. If you post them at the same time every month then they will know which posts to ignore. If you release them randomly then they will learn to recognize them and simply ignore them when they see them.

7.  Put small picture adverts for your products or services at the bottom of each blog post
This is such a simple and yet underused idea. All you need to do is create your own small affiliate style adverts at the bottom of each post so that people can click on them when they have done reading. The idea is so inoffensive that many people click on the adverts as a way of simply investigating the issues brought up in the blog post. They are a great way of getting targeted traffic to your website.

8. Link to your main website at the bottom of every post
These links should be within your picture adverts at the bottom but even if you do not have picture adverts at the bottom, you should still link to your website. Do not link to the same page every week or you will be wasting the SEO (Search Engine Optimization) value of your links every week.

Original article in http://idealtechblog.com
Blogging For Commercial Purpose